AI
CTR Is Sky High In 2026 That Doesn’t Mean Your Ads Are Working
High click-through rates no longer guarantee advertising success due to automated bidding and AI optimization changing traditional metrics.
Jun 30, 2026Source
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AI
The Absolute Best Way To Write Meta Descriptions via @sejournal, @martinibuster
Google rewrites meta descriptions. Here is what you can do to take back control of those snippets.
Jun 30, 2026Source
AI
Multi-Location Search Visibility: Winning In Google & AI via @sejournal, @seosteve
Search visibility has fragmented beyond Google into AI assistants, social platforms, and navigation apps, requiring new strategies for multi-location brands.
Jun 30, 2026Source
AI
Google’s Liz Reid: Personalization Can Help Small Publishers via @sejournal, @MattGSouthern
Google's Liz Reid argues personalization and preferred sources can help small publishers get found in AI search, though she shared no supporting data.
Jun 30, 2026Source
AI
Google Defends AI Training As Fair Use In Governance Paper via @sejournal, @MattGSouthern
Google's AI governance paper argues public-web training should remain fair use while pointing to opt-out controls, takedowns, and paid deals for specialized content.
Jun 29, 2026Source
AI
Buying Reddit To Win AI Citations Is The New Link Farm via @sejournal, @slobodanmanic
Bought Reddit citations will be filtered the way Penguin filtered bought links. The only strategy that compounds on the agentic web is being real.
Jun 29, 2026Source
Why proving technical SEO ROI is so difficult
Technical SEO creates value by preventing losses, not just driving gains. Learn how to measure and communicate its impact.
Jun 29, 2026Source
AI
Selling AI As A Replacement Wins Attention & Kills Trust via @sejournal, @gregjarboe
Selling AI as a people replacement alienates buyers and contradicts employment data. Here is why the substitution narrative backfires.
Jun 29, 2026Source
How to safely implement high-impact technical SEO changes
Evaluate technical SEO recommendations, prioritize resources, and avoid costly mistakes before they reach production.
Jun 29, 2026Source
How to build a 120-minute weekly SEO workflow that gets results
You don't need to do everything at once. A repeatable workflow helps you prioritize the SEO work with the biggest business impact.
Jun 29, 2026Source
AI
Why Internal Links Quietly Decay & How To Reclaim The Equity You’re Losing
Your internal link structure gradually loses effectiveness as new content pulls equity away from important pages.
Jun 29, 2026Source
AI
Google: Meta Descriptions Not Required For SEO. But They’re Worthwhile. via @sejournal, @martinibuster
Google confirmed that meta descriptions are not a requirement, then explained why it's not pointless to write them.
Jun 29, 2026Source
AI
Search And Agents Are One Product. You Only Need One Playbook via @sejournal, @slobodanmanic
The "separate AEO strategy" consultants have been selling collapses when Google itself says it's one playbook. Here's what that means for how you build.
Jun 28, 2026Source
AI
Google Says AI Visibility Hinges On Content People Actually Want To Read via @sejournal, @martinibuster
Google says publishers who want to survive in AI Search need to start making content users actually want to read.
Jun 28, 2026Source
AI
Google’s Spam Update Now Reaches AI Answers. Enforcement Is Hard via @sejournal, @MattGSouthern
The line between earning a brand mention in AI answers and engineering one is getting redrawn. Here's what the research and Google's June update say.
Jun 27, 2026Source
AI
Bruce Clay, One of the Founding Figures of SEO, Has Died via @sejournal, @martinibuster
Bruce Clay, a founding figure who shaped the SEO marketing industry, has died. His concepts continue to influence professionals to this day.
Jun 26, 2026Source
How one broken form cost an agency months of leads ft. Danny Gavin
A simple technical failure cost an agency months of leads, revealing why communication and QA matter as much as PPC performance.
Jun 26, 2026Source
Bruce Clay, the Father of SEO, has passed away
No one has supported the search industry, for as long, and with so much of his resources, like Bruce Clay.
Jun 26, 2026Source
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Google June 2026 spam update done rolling out
This spam update took two full days to roll out.
Jun 26, 2026Source
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The latest jobs in search marketing
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
Jun 26, 2026Source
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Google brings Maximize Conversion Value bidding to Standard Shopping
Standard Shopping campaigns can now use Maximize Conversion Value bidding without a Target ROAS, giving advertisers flexibility.
Jun 26, 2026Source
Page indexing report in Google Search Console delayed
The report has not been updated for two weeks now but this is not all that uncommon.
Jun 26, 2026Source
Bad data used to mean bad reports, now it means poor ad delivery
Your conversion data doesn't just power reporting. It shapes who Google targets, how much it bids, and where your budget goes.
Jun 26, 2026Source
AI
A Third Of Fintech Is Invisible To AI Agents via @sejournal, @slobodanmanic
Most AI visibility advice skips the rendering step. A study of 274 fintech homepages shows why that's the most expensive mistake to make.
Jun 26, 2026Source